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The Powers is an exploration of ten key Factors to create and manage a strong, resonant Brand in either the B2B or B2C space.
Through their use of vivid examples and real-life, in-the-trenches experience, Tony.
Today\'s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers.
Gone are the days when advertising gurus, research firms, and management consultants told a Brand what to do and where to go.
The Powers is an exploration of ten key Factors to create and manage a strong, resonant Brand in either the B2B or B2C space
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