Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing.
The advice and solutions, contained in this book, have been tes.
The playbook\'s holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing.
It shows leaders how to transform and sustain high-Profit Pricing one play at a time.
This book provides simplified, practical ways to improve profits.
Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing