The price of virtually any product or service can reveal intriguing stories.
The author also presents a number of stories from China, a "price.
From Pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various Pricing strategies.
The author looks back at his own decade-long Pricing journey and shares some of the most exciting and insightful Pricing stories, allowing readers to see the world from a different angle.
The price of virtually any product or service can reveal intriguing stories