The Product Manager\'s Handbook, Hardcover/Linda Gorchels - McGraw-Hill Education

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The essential guide to seamless Product management for today\'s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager\'s Handbook has been fully revised and updated to give you the edge in today\'s challenging business landscape.
It features expanded coverage of Product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues..
The essential guide to seamless Product management for today\'s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager\'s Handbook has been fully revised and updated to give you the edge in today\'s challenging business landscape