The Purpose Advantage: How to Unlock New Ways of Doing Business, Paperback/Jeff Fromm - Vicara Books

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In today\'s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition.
From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand\'.
What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions.
In today\'s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition