Seeking Assets to manage? Frustrated by the pace and progress of your business development efforts? Managers are often challenged by the process of asset gathering.
Sandra Powers Murphy sheds light on the secret path to success, explaining the inside scoop and providing readers with a clear view of the forest through the trees for those seeking a path to growth..
It will explain where to spend time and resources, and where to save them.
This book will tell managers what the market will not.
Whether a firm is adding products or channels, moving in a new direction, emerging, or just launching, an aerial view of the Road ahead is paramount.
Now in its second edition, The Road to AUM provides investment managers, business owners, and Marketing and Sales professionals with a roadmap to institutional asset growth based on feedback directly from the institutions themselves.
So, what makes the difference in institutional investment Management Marketing and sales? This book is your key.
Few firms make it to their desired capacity.
The occasional entrant makes a big splash, while the industry remains a pyramid despite recent strides to level the playing field.
The Assets consistently go to the biggest players in the industry.
Aren\'t yours? Too often, this outperformance does not correlate to asset gathering with any efficiency nor direct route.
Their numbers are better than competitors who are exponentially larger, well branded, and longer tenured.
Out in the market, they spend precious time and money in the pursuit of institutional Assets to manage.
Their strategies are different.
They work hard building firms, track records, and teams.
Managers are a passionate lot.
Within these pages are the direct responses of institutional investors worldwide to these questions and more so that you can hear their feedback and utilize it to create a game plan that works.
Why doesn\'t the market recognize the firm\'s value? Where is the AUM? Here is a big idea-let us ask the very institutions we all want capital from, why most managers do not earn their Assets and never will.
Seeking Assets to manage? Frustrated by the pace and progress of your business development efforts? Managers are often challenged by the process of asset gathering
