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The Road to Hell: How - Disponibil la libris.ro
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Indiferent de nevoile tale, The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out - Nick Asbury din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
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Caracteristicile produsului The Road to Hell: How
- Brand: Nick Asbury
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 05-06-2025 16:21:01
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Descriere magazin:
The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the
business and advertising
world following the financial crisis of 2008. Guided by the mantra \'do well by doing good\', businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result, according to author
Nick Asbury, has been a wave of humourless and hubristic advertising, and a spiral of
worse social outcomes, as businesses wade into issues beyond their remit, while neglecting their real ethical responsibilities. Diving into examples including Bud Light, Patagonia, Cadbury and Unilever,
Nick Asbury builds a compelling case against purpose - covering what it is, where it came from, how it
leads to
worse marketing, and how it
leads to
worse social outcomes. As a positive alternative, he makes the case for
creativity, cognitive empathy and valuing the
human over the corporate. Amid the fierce and topical debate about purpose and corporate politics, The
Road to
Hell is a sharp and entertaining intervention, shedding light on how we got here - and where we go next.