The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out - Nick Asbury

Descriere YEO:

The Road to Hell: How - Disponibil la libris.ro

Pe YEO găsești The Road to Hell: How de la Nick Asbury, în categoria Business & Economics.

Indiferent de nevoile tale, The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out - Nick Asbury din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 131.94 Lei

Caracteristicile produsului The Road to Hell: How

• Brand: Nick Asbury
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă The Road to Hell: How Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda The Road to Hell: How de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008. Guided by the mantra \'do well by doing good\', businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result, according to author Nick Asbury, has been a wave of humourless and hubristic advertising, and a spiral of worse social outcomes, as businesses wade into issues beyond their remit, while neglecting their real ethical responsibilities. Diving into examples including Bud Light, Patagonia, Cadbury and Unilever, Nick Asbury builds a compelling case against purpose - covering what it is, where it came from, how it leads to worse marketing, and how it leads to worse social outcomes. As a positive alternative, he makes the case for creativity, cognitive empathy and valuing the human over the corporate. Amid the fierce and topical debate about purpose and corporate politics, The Road to Hell is a sharp and entertaining intervention, shedding light on how we got here - and where we go next.