In this groundbreaking book, author David Forbes explains Human Motivation and provides ways that marketers can effectively reach the consumer.
He was a finalist for the Disruptive Innovation Prize at the Insights Innovation Exchange 2014 Amsterdam..
He was also awarded the Brand Innovator Award at the 2012 World Brand Congress.
His work on the Mind Sight(R) tool won him the Advertising Research Foundation\'s Great Mind Award in 2012.
Forbes has received numerous awards and recognitions.
Since that time, Dr.
He quickly developed a following of clients who understood the power of emotion in driving behavior, well before this became a topic of mainstream interest.
David Forbes holds a Ph D in clinical and cognitive psychology from Clark University, USA, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant.
His seminal publication on motivational theory has reshaped the dialogue on the topic, and the work of he and his team at the Forbes Consulting Group has revolutionized the way his clients think about their consumers, their products, and their Marketing materials--leading them to create vastly more successful products and messages targeting these new consumers.
Since that time, he has built Forbes Consulting into a major resource for scores of corporations in the CPG, Financial Services, and Pharmaceutical industries, both domestically and internationally (client list appended).
David Forbes founded Forbes Consulting over 20 years ago as a strategic market research consultancy dedicated to creating business advantage through deep psychological consumer insights.
About the Author: Dr.
The book uses decades of psychology research and the author\'s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
In this groundbreaking book, author David Forbes explains Human Motivation and provides ways that marketers can effectively reach the consumer
