What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a Business web site? These are only a few of many important questions answered in "The Small Business Planner", the most comprehensive book available to assist new and established entrepreneurs operate a Successful enterprise.
He remains active with local Chambers of Commerce and assisting Small Business Development Centers..
The author continues to operate his Business providing Small Business clients with solutions that are focused on sales, marketing and technology including web planning and database integration.
He was also a regular columnist for a monthly Business newspaper.
These included Marketing, Finance, Leadership Skills and Starting a Business along with Web Development.
In addition, Wilson taught evening part-time courses at Georgian College.
He mentored over 500 businesses in the development of effective Business plans and marketing strategies over a five year period while assisting government sponsored Small Business programs.
The author, who has operated a Business consulting practice since 1998, studied marketing at York University in Toronto and Sales Management in San Diego.
About author(s): Lawrence Wilson brings years of experience in sales & marketing management and entrepreneurship to print in The Small Business Planner.
Now the Small Business owner can wear all hats effectively and avoid making costly mistakes by using "The Small Business Planner".
Entrepreneurship can be very rewarding if the functions in all three Business modules are executed properly.
Operations topics include: Creating Effective Web Sites, Employee Relations and Contingency Planning.
Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management.
Essential Marketing topics include: Planning and Research where the author introduces his own easy to use model to create an effective message, Advertising basics, Choosing the Right Media, Databases, Selling Skills, along with Customer Service.
More than half of "The Small Business Planner" is dedicated to generating revenue.
The 3 major Business modules of Marketing, Finance and Operations are covered in detail.
The Feasibility Analysis will let you know if your Business idea will be profitable and competitive. "The Small Business Planner" provides a detailed check list for new entrepreneurs to ensure that important tasks and processes are not overlooked.
The companion site also includes a forum for entrepreneurs to post important questions regarding their business. "The Small Business Planner" provides access to numerous free templates on the companion web site including: Business and Marketing Plans in MS Word
Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all Complete with formulas and ready to use.
Written in understandable terms.
What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a Business web site? These are only a few of many important questions answered in "The Small Business Planner", the most comprehensive book available to assist new and established entrepreneurs operate a Successful enterprise
