While retaining its brand identity and easy-to-understand one-chapter-a-day format, this new edition includes the latest theories and hot topics covered at leading graduate Business Schools today.
Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate..
A updated Guide to Mastering MBA jargon, theory, and skills.
While retaining its brand identity and easy-to-understand one-chapter-a-day format, this new edition includes the latest theories and hot topics covered at leading graduate Business Schools today