This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the Tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas..
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
The Tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Discover Malcolm Gladwell\'s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The new Afterword by the author describes how readers can constructively apply the Tipping point principle in their own lives and work.
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas
