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Description THE DEFINITIVE M ARKETING Guide FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J.
Packed with essential charts, form.
Combining time-tested Marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Hamper--the man who wrote the book on Strategic marketing--comes a powerful new blueprint for growth in today\'s economy.
Description THE DEFINITIVE M ARKETING Guide FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J
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