Produs

The Unpublished David Ogilvy - David Ogilvy

Name: The Unpublished David Ogilvy - David Ogilvy
Brand: David Ogilvy
Price: 79.5 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

79.5 Lei 88.33 Lei

Categorie (vânzător)

Business & Economics

Marca

David Ogilvy

Produs actualizat în urmă cu 23 zile

Descriere YEO:

The Unpublished David Ogilvy - - Disponibil la libris.ro

Pe YEO găsești The Unpublished David Ogilvy - de la David Ogilvy, în categoria Business & Economics.

Indiferent de nevoile tale, The Unpublished David Ogilvy - David Ogilvy din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 79.5 Lei

Caracteristicile produsului The Unpublished David Ogilvy -

Brand: David Ogilvy
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 30-04-2026 00:25:15

Comandă The Unpublished David Ogilvy - Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda The Unpublished David Ogilvy - de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Ogilvy is the creative force of modern advertising.-- The New York Times First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career\'s worth of public and private communications--memos, letters, speeches, notes, and interviews--from the Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy\'s trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule it pays an agency to be imaginative and unorthodox. David Ogilvy, CBE , (1911-1999) is often described as the father of advertising. He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy\'s best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

The Unpublished David Ogilvy - David Ogilvy - 0 | YEO