What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day.
The Unsold Mindset will change the way you think about selling and the way you think about yourself..
Being a good person and a good salesperson aren\'t mutually exclusive.
It\'s a journey toward an entirely new mindset--the greatest sellers on the planet aren\'t successful because of What they do, they\'re successful because of What they think.
The Unsold Mindset reveals a counterintuitive approach not just to selling but to life.
It didn\'t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic-- they were all Unsold on What it meant to Sell and Unsold on who people expected them to be.
Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling.
Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary.
And they don\'t succeed in spite of obstacles, they succeed because of obstacles.
They\'re not the most sociable, they\'re the most socially aware.
In any room, they\'re not the most self-confident, they\'re the most self-aware.
But there\'s a disconnect between who we think good salespeople are and who they actually are.
Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a good salesperson.
Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst).
It\'s why the most successful people are better than most at selling themselves, their ideas, or their products and services.
What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day
