This book offers a primer on the Valuation of Digital intangibles, a trending class of immaterial assets.
Digital intang.
This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights.
Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go Digital and to reap higher returns by exploiting new intangibles.
This book offers a primer on the Valuation of Digital intangibles, a trending class of immaterial assets