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The Valuation of Digital Intangibles: Technology, Marketing and Internet, Hardcover/Roberto Moro Visconti - Palgrave MacMillan


The Valuation of Digital Intangibles: Technology, Marketing and Internet, Hardcover/Roberto Moro Visconti
773 Lei

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(01-10-2024)
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This book offers a primer on the Valuation of Digital intangibles, a trending class of immaterial assets.
Digital intang.
This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights.
Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go Digital and to reap higher returns by exploiting new intangibles.
This book offers a primer on the Valuation of Digital intangibles, a trending class of immaterial assets


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