John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical Theory of Economic and social organization, based on a Theory of Games of strategy.
And it is today established throughout both the social sciences and a wide range of other sciences..
Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations.
John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical Theory of Economic and social organization, based on a Theory of Games of strategy