Acclaimed critic Sianne Ngai theorizes the gimmick as an Aesthetic category reflecting the fundamental laws of capitalism.
Exploring the use of this form, Ngai shows how its Aesthetic dissatisfactions reflect deeper anxieties about capitalism..
Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive.
Acclaimed critic Sianne Ngai theorizes the gimmick as an Aesthetic category reflecting the fundamental laws of capitalism