As marketers, we\'ve been trained to speak business to business (B2B) or business to consumer (B2C).
If you\'re looking to bring back the Human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you..
Specifically, you\'ll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be Delightfully Disruptive - Insights into building a Social Business - What it means to have a Focker Moment and why they should be celebrated Embedded are short intimate video conversations with some of today\'s most forward-thinking humans
Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare Anderson, Emmy Award-winning journalist and founder of the Say It Better Center.
Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a Human marketer again.
In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world.
And humans make mistakes.
Humans want to feel something.
Humans do.
Products do not have emotion.
The fact is that businesses do not have emotion.
But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like synergy and speeds and feeds to tell the stories of products and services to their buyers and partners.
As marketers, we\'ve been trained to speak business to business (B2B) or business to consumer (B2C)
