Innovation and technological advancements can be disruptive forces, especially for conventional business in the Hospitality and Tourism industries.
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It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the Hospitality and Tourism industries