Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership.
It\'s not easy, but it\'s easier than you think..
Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips.
Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts.
Consider Joel Spolsky and his international tribe of scary-smart software engineers.
If you think leadership is for other people, think again--leaders come in surprising packages.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
Social media gives anyone who wants to make a difference the tools to do so.
Now the Internet has eliminated the barriers of geography, cost, and time.
It\'s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).
If you Need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
Since it was first published almost a decade ago, Seth Godin\'s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe.
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
In Tribes, he explains how.
For the first time, explains Godin, everyone has an opportunity to lead, not just bosses.
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership
