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Getting numbers is easy; getting numbers you can trust is hard.
Based on Practical experiences at companies that each run more than 20,000 Controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives.
This Practical Guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using Trustworthy Online Controlled experiments, or A/B tests.
Getting numbers is easy; getting numbers you can trust is hard
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