There is always more than one Truth in every story.
Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a chilling and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell..
In Truth, communications strategy expert Hector Macdonald explores how Truth is used and abused in politics, business, the media and everyday life.
Others can do the same, motivating or deceiving us with the truth.
Or we can select truths that give a false impression of reality, misleading people without actually lying.
As communicators, we select the truths that are most useful to our agenda.
We can select truths constructively to inspire nations, encourage children, and drive progressive change.
The Internet disseminates knowledge but it also spreads hatred.
Eating meat is nutritious but it’s also damaging to the environment.
There is always more than one Truth in every story
