A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core Concepts and guidelines that are critical to a successful use of color.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge..
This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their Understanding of and expertise in color.
By considering these Concepts and examples, you can learn to make more informed and ultimately better Color decisions .
Whether in a branding campaign or a healthcare facility, a product\'s packaging or a software user interface, the Color we see is the culmination of many Concepts and practices brought together from a variety of disciplines to increase appeal , influence perception , and enhance usability .
The right-hand page contains visual examples and related graphics to support a deeper Understanding of the principle.
Side notes, which appear to the right of the text, provide elaborations and references.
Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use.
For those interested in addressing a specific Color challenge or application problem, the Principles are also indexed by pathways based on nine topics of Color study ranging from science, art and design, and industry.
The book is organized alphabetically so that Principles can be easily and quickly referenced.
Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core Concepts and guidelines that are critical to a successful use of color
