Value Proposition Design: How to Create Products and Services Customers Want, Paperback/Alexander Osterwalder - Wiley

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The authors of the international bestseller Business Model Generation explain how to Create Value propositions Customers can\'t resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling Products and Services Customers Want to buy.
Using the same stunning visual format.
This highly practical book, paired with its online companion, will teach you the processes and tools you need to Create Products that sell.
The authors of the international bestseller Business Model Generation explain how to Create Value propositions Customers can\'t resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling Products and Services Customers Want to buy