ENGLISH TEXT / TESTI IN ITALIANO - A BOOK BY MARCO STRAZZI, THE AUTHOR OF THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1960-2000 is the second of two volumes featuring a vast selection of images that take the reader throughout a Century of Communication relating to the Watchmaking industry and provide an unusual look into the evolution of design, style and the public\'s tastes.
Il libro comprende anche una panoramica dell\'evoluzione dell\'orologio da polso, pagine tratte da opuscol. ch/ to download the preview file --------------------------------------------------------- TESTI IN ITALIANO E INGLESE - UN LIBRO DI MARCO STRAZZI, AUTORE DI LANCETTE & C., ROLEX DALLA A ALLA Z, THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1960-2000 il secondo di due volumi dedicati a un\'ampia rassegna di immagini che guidano il lettore attraverso un secolo di comunicazione legata all\'industria orologiera e forniscono una testimonianza insolita sull\'evoluzione del design, dello stile e dei gusti del pubblico. 10e10.
It is usually possible to associate trends with decades, though this generalization does not lack exceptions ..." - Visit https: //www.
The ambition of Watch Ads is therefore to turn into a useful tool allowing readers to figure out the approximate date of production of old watches.
The thousand or so selected images are also a faithful testimony of how design, style and the public\'s tastes evolved.
And not only that.
They are living history.
The images, layout, wording and even font choice are a unique and unmistakable expression of how the manufacturer perceived its product, and of how he hoped the customers would perceive it, at the very time such product was available through retailers.
Vintage ads convey something that no comment can express as effectively: the spirit of the time. - An extract from the foreword: ..".
Additional contents include an overview of wristWatch development, as well as excerpts from brochures, catalogs, certificates and user manuals.
ENGLISH TEXT / TESTI IN ITALIANO - A BOOK BY MARCO STRAZZI, THE AUTHOR OF THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1960-2000 is the second of two volumes featuring a vast selection of images that take the reader throughout a Century of Communication relating to the Watchmaking industry and provide an unusual look into the evolution of design, style and the public\'s tastes
