Changing your behavior matters.
He lives in Durham, North Carolina, with his wife and kids..
He believes that, in order to make a difference, each of us has to identify our greatest point of leverage and focus our efforts there.
Active in the sphere of good-for-the-world business, he has developed branding projects for clients including Burt\'s Bees, Dogwood Alliance, and Jada Pinkett Smith.
Yet he has only been marginally successful in reducing his own environmental impact.
He has spent most of his life trying to live a greener lifestyle and has written more than 2,000 articles covering everything from electric bike ownership to peeing on your compost heap.
About author(s): Sami Grover is a green lifestyle blogger and self-confessed eco-hypocrite.
By understanding where our greatest leverage lies, we can prioritize our actions, maximize our impact, and join forces with the millions of other imperfect individuals who are ready to do their part and actually change the system.
We\'re All Climate Hypocrites Now covers: How environmentalism lost its groove Why big polluters want to talk about your carbon footprint The psychology of shaming How businesses can find their activist voice The true Power of individuals to spark widespread change.
Along the way, he skewers those pointing fingers, celebrates those who are trying, and offers practical pathways to start making a difference.
Taking a tongue-in-cheek approach, self-confessed eco-hypocrite Sami Grover says we should do what we can in our own lives to minimize our Climate impacts, but then we need to target those actions so they create systemic change.
And they come from both inside and outside the movement.
Whether it\'s activists facing criticism for eating meat or Climate scientists catching flack for flying, accusations of hypocrisy are rampant.
Our culture tells us that personal responsibility is central to tackling the Climate emergency, yet the choices we make are often governed by the systems in which we live.
Transforming the system matters more.
Changing your behavior matters
