The author of the bestselling Words That Work examines What Americans say they want, how their actions often contradict those claims, and What that means for businesses. --Sir David Frost America\'s top companies listen to Frank Luntz because he understands What customers want and What emp. --Newt Gingrich, former Speaker of the House The Nostradamus of pollsters. --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University Frank Luntz understands the American people better than anyone I know.
Praise for Frank Luntz: When Frank Luntz invites you to talk to his focus group, you talk to his focus group.
He proves that success in virtually any profession demands that we either understand What Americans Really want, or suffer the consequences.
What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment.
The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever What Americans Really Want survey.
What Americans Really Want...
Really is a real, if sometimes scary, discussion of Americans\' secret hopes, fears, wants, and needs.
What are the five things Americans want the most? What do they Really want in their daily lives? In their jobs? From their government? For their families? And how does understanding What Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live.
From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our Hopes and fears.
Businesses everywhere are trying to market products and services during this turbulent time, but only one man Really understands the needs and desires of the New America.
With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
From Bill O\'Reilly to Bill Maher, America\'s leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future.
Luntz.
Frank I.
No one in America has done more observing of more people than Dr.
The author of the bestselling Words That Work examines What Americans say they want, how their actions often contradict those claims, and What that means for businesses
