Meet Justin Campbell.
But they soon realize the tools don\'t help them grapple with the human side of strategy--including poli.
Justin and his team deploy state-of-the-art Strategy tools to analyze the attractiveness of potential markets for the technology.
His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a Strategy for exploiting a textile technology the company developed.
He\'s a new MBA graduate who\'s landed a job with a Strategy consultancy.
Meet Justin Campbell