Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative Counter to branding\'s neoliberal orthodoxy Brands aren\'t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity.
The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller..
This section also includes examples of contemporary projects that have implemented post-branding principles.
The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire.
The second, Mixed Messages, is a provocative visual essay illuminating the texts\' main themes.
The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding.
But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? A compact pocketbook composed of four main sections, What Is Post Branding? is a work of practical theory.
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative Counter to branding\'s neoliberal orthodoxy Brands aren\'t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity
