WILLIAM Richard Morris, later VISCOUNT Nuffield, set up business as a cycle agent and manufacturer in Oxford, in 1893, at the age of sixteen.
Leasor tells of this unusual and determ.
This is an account of his Life and of his vision: \'the 100 car\', a car the public could afford to buy.
He was, through sheer hard work, to go on to make the Morris-Oxford car and set up the famous car works at Cowley, where many other MORRIS designs were manufactured, becoming Britain\'s largest motor manufacturer.
WILLIAM Richard Morris, later VISCOUNT Nuffield, set up business as a cycle agent and manufacturer in Oxford, in 1893, at the age of sixteen