A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her.
The knowledge in this book will help you boost growth for your product and business..
You will also learn how to analyze the competition and make customers notice your product.
The experiences of others will help you make the best choices for your own company or the company where you work.
Alan not only relates success stories but also gives examples of products and companies that failed.
Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products.
In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them.
You will know how to help companies increase profits, reduce waste, and remain competitive.
Your joy at work will grow.
When Coffee and Kale Compete by Alan Klement helps you Become better at creating and selling products that people will buy.
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her
