When the Headline Is You - Jeff Ansell

When the Headline Is You - Jeff Ansell

Detalii When the Headline Is You

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Vânzător
libris.ro
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167.12 Lei 185.69 Lei
Categorie (vânzător)
Business & Economics
Marca
Jeff Ansell

Produs actualizat în urmă cu 17 zile
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Preț: 167.12 Lei

Caracteristicile produsului When the Headline Is You

  • Brand: Jeff Ansell
  • Categoria: Business & Economics
  • Magazin: libris.ro
  • Ultima actualizare: 18-09-2025 01:36:55

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Descriere magazin:
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

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Produse asemănătoare

When the Headline Is You - Jeff Ansell

When the Headline Is You - Jeff Ansell

libris.ro libris.ro
Actualizat in 18/09/2025

167.12 Lei

Produse marca Jeff Ansell

When the Headline Is You - Jeff Ansell

When the Headline Is You - Jeff Ansell

libris.ro libris.ro
Actualizat in 18/09/2025

167.12 Lei