We all constantly interact with type in almost every aspect of our lives.
This book is for anyone who is interested in giving words impact, who loves words and how they influence us.. * Be amazed that a font has the power to alter the taste of your food. * Explore how you respond to Fonts emotionally and can make Fonts work for your message. * See what personalities Fonts have, and what they reveal about YOUR personality. * Fonts can alter the meanings of words right before your very eyes.
They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better.
It explains why certain Fonts or styles evoke particular experiences and associations.
But how do Fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how Fonts influence you.
We all constantly interact with type in almost every aspect of our lives
