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Cumpara winning her business: harpercollins leadership de calitate.
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Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a Customer Experience that appeals to the Most Powerful consumer decision makers: women .
With women driving 70 to 80 percent of consumer purchas.
Yet they miss the largest one right here at home: women .
When people think about the world\'s growth markets, they often envision countries like China and India.
Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a Customer Experience that appeals to the Most Powerful consumer decision makers: women
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