Winning Through Platforms is your new go-to guide for modern competitive advantage.
This book forms part of the American Marketing Association (AMA) leadership series..
Find and apply your plays.
Learn the platform playbook.
Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.
This game-changing playbook will teach you how to: Revitalize your business Through strategic use of platforms Design platforms that are compelling to customers and hard for competitors to match Accelerate in-market growth Through brand-and-demand excellence that spans your customer\'s entire platform journey Innovate in high-impact benefit areas to differentiate your platform Elevate your customer\'s personal platform experience Transform your enterprise and operations to drive superior performance Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight Through this book.
These playbook strategies are delivered Through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.
It\'s a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more.
Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them Through a platform playbook.
How will you Succeed When your markets get platform-crowded? Three senior advisers to the world\'s leading technology companies reveal how to win Through platforms When Every Competitor has one.
They\'re spreading to Every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.
Digital platforms are no longer for just the tech elite.
Winning Through Platforms is your new go-to guide for modern competitive advantage
