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Words That Work: It\'s Not What You Say, It\'s What People Hear - Frank I. Luntz

Name: Words That Work: It\'s Not What You Say, It\'s What People Hear - Frank I. Luntz
Brand: Frank Luntz
Price: 99.15 RON
Availability: InStock

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libris.ro

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Pret

99.15 Lei 123.94 Lei

Categorie (vânzător)

Business & Economics

Marca

Frank Luntz

Produs actualizat în urmă cu 18 minute

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Words That Work: It\'s Not - Disponibil la libris.ro

Pe YEO găsești Words That Work: It\'s Not de la Frank Luntz, în categoria Business & Economics.

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Preț: 99.15 Lei

Caracteristicile produsului Words That Work: It\'s Not

Brand: Frank Luntz
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 17-04-2026 14:21:17

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Descriere magazin:
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections. nThe nation\'s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country n n In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The Ten Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential. n n Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch\'s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness. n n If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book\'s for you.

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