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World War Brands: World War II and the Rise of the Modern American Brand, Paperback/Barry Silverstein - Guidewords Publishing


World War Brands: World War II and the Rise of the Modern American Brand, Paperback/Barry Silverstein
86.99 Lei

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(07-07-2024)
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How the Modern American Brand was Born World War II had a profound impact on American brands.
History and Brand buffs alike will be enthralled by World WAR BRANDS !.
This unique book takes a fresh look at the impact of World War II on America from a marketing perspective.
In this book you\'ll learn: How Coca-Cola, Disney and other great American brands played an integral role in World War II Why some American brands chose to do business with Nazi Germany How television influenced the Rise of the Modern American Brand Plus, see 38 vintage ads that reflect the wartime economy.
Many brands from this time have survived and thrived into the 21 st Century.
He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and Modern Brand marketing strategies.
Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war\'s end into the 1950s and 1960s.
Included are scores of stories about some of the best-known brands of the \'40s and \'50s.
Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how Brand advertisers leveraged the war, and how the post-war economy helped birth the Modern brand.
Brand marketing expert Barry Silverstein traces the development of the American Brand from World War I through the 1920s and 1930s.
When television came along, marketing those brands rose to a whole new level.
Post-war America became a bubbling cauldron of scores of inventive, innovative brands.
The war fueled strong economic growth that turned the country into a major global force.
Just as important, the post-war economy led to the Rise of the American middle class.
Other brands actually had their roots in the war.
In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces.
How the Modern American Brand was Born World War II had a profound impact on American brands


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