Writing as Craft and Magic, Paperback/Carl Sessions Stepp - Oxford University Press, USA

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Writing as Craft and Magic , Second Edition, outlines a compelling approach to conceiving, reporting, organizing, and Writing articles for today\'s media.
Applying this method to news and feature writing--both print and online--it focuses on leads, organization, transition, clarity, drama, and other elements that drive good Writing toward.
The book revolves around the central idea that writers improve most quickly by combining the powers of technique ("craft") with creativity ("magic").
Writing as Craft and Magic , Second Edition, outlines a compelling approach to conceiving, reporting, organizing, and Writing articles for today\'s media