Yes, It\'s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality.
Nowadays you\'ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt-all while coaching, serving clients, and recording his top-ranked (and rated) podcast, the Brand You Podcast..
He has also been a published contributor for leading business platforms including Entrepreneur.com, Inc.com, and the Huffington Post.
This refreshing approach has made him a sought-after speaker, online educator, copywriter, and consultant to some of today\'s top thought leaders and personal brands.
Ideapreneur -- Which one are you? The three kinds of personal stories that ensure you stand out in Your market The simple "9-Box Grid" that shows you how to price Your products and services How to cultivate "rocket ship relationships" that skyrocket Your revenue, and influence About author(s): Mike Kim believes marketing isn\'t about closing a sale, it\'s about opening a relationship.
In this practical and inspiring book, you will learn: How to identify and Showcase Your Unique Expertise How to gain clarity on Your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs.
Here\'s a simple question that can serve as a litmus test for you: "Can I Build a campfire around what I\'m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you Build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand , Mike Kim shares his proven 8-Step Blueprint that has helped Build the brands for some of today\'s most influential thought leaders -- as well as his own personal brand.
Like a car wreck, these folks garner attention, but it\'s short-lived.
It\'s as if these people are trying to sell their struggles, and it doesn\'t work in the long run.
They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about.
The flip side of presenting a false version of yourself is oversharing in the name of authenticity.
These folks don\'t realize that attention isn\'t owed, it\'s earned.
The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek.
But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways.
It\'s no secret that more people than ever before are building thriving businesses around their personal brands.
But First You Need to Realize -- YOU ARE THE BRAND.
Yes, It\'s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality
