What made you pick up this book? Perhaps you\'re wondering why Your Brand Should be gay.
What this moment demonstrates is the idea behind what an Authentic Brand is all about--ow.
Whatever the case, the book made enough of an impression that you picked it up and are now reading these words.
Or maybe the pink covered book jacket grabbed Your attention? Did the idea of uncovering the art and Science of Creating an Authentic Brand pique Your curiosity? Maybe it\'s all of the above.
What made you pick up this book? Perhaps you\'re wondering why Your Brand Should be gay