Description Companies are experiencing a shortage of game-changing ideas that drive growth.
De Groote School o.
Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G.
Dr.
He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI).
A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition.
His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
He has spent more than 30 years studying the practices and pitfalls of 3, 000+ new Product projects in hundreds of companies and has assembled the world\'s most comprehensive research on the topic.
Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of Innovation management.
He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process.
Cooper is one of the most influential Innovation thought leaders in the business world today.
Robert G. com About the author Dr. stage-gate.
For more information, visit: www.
Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system.
This book explains how to \'feed\' your Innovation funnel with a steady stream of Breakthrough new Product ideas.
Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies.
Cooper and Dr.
Experts, Dr.
This is a \'how to\' book about Generating a steady stream of Breakthrough new Product ideas.
Description Companies are experiencing a shortage of game-changing ideas that drive growth
