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Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition.
Includes open ended questions, math problems, analysis, Media mix model, role playing exercises, etc..
Covers each chapter of textbook.
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.