As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently- Multichannel Retailing is critical for any student preparing for today\'s job market.
Strategic integration of brick-and-mortar stores, electronic retailing, and direct marke.
This timely and compelling textbook identifies and explains the underlying principles of e-Retailing and its relationship with conventional retail methods.
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently- Multichannel Retailing is critical for any student preparing for today\'s job market
