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Cumpara positioning: the battle mcgraw-hill companies de calitate.
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"Ries and Trout taught me everything I know about branding, marketing, and product management.
When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome Edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way m. "Ries and Trout taught me everything I know about branding, marketing, and product management
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