ENTANGLED Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship.
The ability to Release the Power of ENTANGLED marketing changes one\'s thinking about how marketing can work best in the digital age..
The authors maintain that bottom-line results improve exponentially when brand and customer act as a one-plus-one twosome.
The reader will be taken on a journey from the twentieth century\'s arm\'s-length relationships to the twenty-first century\'s Zero Degrees of Separation.
The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life.
They find fault with today\'s lock-step focus on Engagement when advanced digital technology makes anything imaginable--truly doable.
Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship.
ENTANGLED Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship
