When Marshall Mc Luhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today\'s information-dependent planet.
He is known as the original "high guru" of media culture and appeared in Woody Allen\'s Annie Hall as himself..
About the Author: Marshall Mc Luhan (1911-1980) Communications theorist, born in Canada.
Ignore its message at your peril.
Understanding Media: the most important book ever written on communication.
In our twenty-first century digital world, the madman looks quite sane.
In 1964, this looked like the paranoid babblings of a madman.
He believed that the message of electronic media foretold the end of humanity as it was known.
Yet Mc Luhan\'s insights into our engagement with a variety of media led to a complete rethinking of our entire society.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.
No-one, that is, except for a handful of science fiction writers and Marshall Mc Luhan.
When Marshall Mc Luhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today\'s information-dependent planet
