A Business and Its Beliefs: The Ideas That Helped Build IBM, Hardcover/Thomas J. Watson - McGraw-Hill Education

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The timeless Business book That still brings perspective and guidance to today\'s bottom-line executives When first published in 1963, IBM CEO Thomas Watson Jr.\'s A Business and Its Beliefs gave readers an unprecedented look inside IBM\'s executive offices.
He also became one of the fir.
Watson--son of IBM\'s founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM\'s strength.
The timeless Business book That still brings perspective and guidance to today\'s bottom-line executives When first published in 1963, IBM CEO Thomas Watson Jr.\'s A Business and Its Beliefs gave readers an unprecedented look inside IBM\'s executive offices