The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design.
Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive r.
However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
Within the industry, studies on game mechanics and behavioral psychology have become proliferate.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design