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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today\'s complex and fragmented marketing landscape, respond to consumers\' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently Build Brands and business..
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today\'s complex and fragmented marketing landscape, respond to consumers\' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently Build Brands and business.
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
