The Sixth Edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising\'s effects on American Character and culture.
The Sixth Edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non.
Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways.
The Sixth Edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising\'s effects on American Character and culture